Last Updated: August 2025

LensCulture, Inc. ("LensCulture," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you use our website and services (collectively, the "Services"). It also explains your rights and choices under applicable privacy laws.

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Services.

1. Information We Collect

We collect information from and about you in several ways:

Information you provide to us:

  • Account details such as your name, email address, and password
  • Profile information such as biography, location, or portfolio content you upload
  • Payment and billing details when you purchase a subscription or enter a competition
  • Communications you send to us, including support requests or feedback

Information we collect automatically:

  • Log data such as your IP address, browser type, device information, and pages visited
  • Usage data such as how you interact with our Services
  • Cookies and similar technologies (see our Cookie Policy)

Information from third parties:

  • Data from payment processors
  • Publicly available information
  • Information from marketing and analytics partners, if you have consented

2. How We Use Your Information

We use your information to:

  • Provide and maintain our Services
  • Manage your account and process transactions
  • Publish your submitted work in accordance with our Terms of Use
  • Communicate with you, including sending service updates and promotional messages (if permitted)
  • Improve, personalize, and secure our Services
  • Comply with legal obligations and enforce our Terms of Use

3. Legal Bases for Processing (GDPR/UK GDPR)

If you are in the European Economic Area or the UK, we process your personal information on the following legal bases:

  • Contract: To provide the Services you request
  • Consent: Where required for activities like marketing or certain analytics
  • Legitimate interests: To operate, improve, and secure our Services
  • Legal obligations: To comply with applicable law or respond to lawful requests

4. How We Share Your Information

We may share your information with:

  • Service providers who help us operate the Services (e.g., hosting, payment processing, analytics)
  • Business partners and affiliates, but only in connection with the Services you use
  • Authorities or other parties when required by law or to protect our legal rights
  • Other users, if you choose to publish Your Content publicly through our Services

We do not sell your personal information.

5. International Data Transfers

We operate from the United States and may transfer your information to countries outside your home jurisdiction. Where required, we use safeguards such as Standard Contractual Clauses to protect your data.

6. Data Retention

We retain your personal information only for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Withdraw consent where we rely on consent
  • Object to or restrict certain processing
  • Receive your data in a portable format
  • Opt out of the "sale" or "sharing" of personal information (California residents)

You can exercise these rights by contacting us at info@lensculture.com. We may need to verify your identity before processing your request.

8. Security

We take reasonable measures to protect your information from loss, theft, misuse, and unauthorized access. However, no method of transmission or storage is 100% secure.

9. Third-Party Services and Links

Our Services may contain links to third-party websites or integrate third-party services. We are not responsible for their privacy practices or content.

10. Children's Privacy

Our Services are not directed to children under 16, and we do not knowingly collect personal information from them. If we learn that we have collected such information, we will delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a "Last Updated" date.

12. Contact Us

For questions about this Privacy Policy, please contact: info@lensculture.com